STRATEGIC MARKETING COURSE

The course was developed by marketing directors based on
their years of experience and provides the knowledge and skills
to effectively manage any brand

THE COURSE WILL BE USEFUL FOR:

Brand managers of international companies

If you are looking for professional and career growth, want to systematize

Those who want to become a brand manager

If you work in sales, creative or media agency,
or in internet marketing, but you want to become
a brand manager in an international company

Students studying marketing

If you need applied knowledge and want a good job in marketing

Employees of creative and media agencies

If you need to better understand a client or want to pursue a career on the client side

Those who work with the marketing department

If you need a better understanding of marketing in order to work with your marketing colleagues or if you want to move into the marketing department

To marketing executives

If you want to develop the professional competencies of your employees

AT THE END OF THE COURSE

  • Move faster in your career in marketing
  • Have systematic applied knowledge of the profession
  • Use the best experience and cases of international companies
  • Become a successful candidate for the position you want
  • Understand marketing terminology and key processes
  • Understand how decisions are made and brand strategies are built

ALL THIS IN FOUR WEEKS:

  • Start training at any time
  • The course can be combined with your main job or university studies, and the main target group is young mothers
  • After the first class you apply the knowledge and get results

COURSE PROGRAMME

11 lessons, 6 webinars, homework for the lessons.

What is strategy? Concepts and terminology

Key terms of the course. Models of strategic analysis. How to create a good strategy?

Brand positioning, insights, brand differentiation

The foundation remains the same. How do we position brands today?

The Laws of Growth – Part 1

Sharpe’s theory: relevance and evidence

Timeline Growth Laws – Part 2

Sharpe’s Theory: Relevance and ProofHeading 4

Innovation strategy

Types of innovation. Criteria for success. What innovations are needed?

This is Timeline descrip Creative strategy (working with a creative agency)


Principles of effective cooperation. From the brief to the air.tion, you can change me anytime click here

Digital strategy

Main tasks and instruments. How to conduct a successful digital campaign?

Price wars and how to fight them

Promo as a new reality. Types of promotional tools and their effectiveness. Is it possible to win a price war?

Category strategy (category management)

Expertise on the supplier side and opportunities on the client side. Who gets the shelf space?

Key account strategy (customer marketing)

Characteristics of retailers. Is reciprocity a myth or reality?

Modern marketing and generational marketing

Marketing of our time and related disciplines. How to sell to Generation Z?